The furniture store area is over-remaining, the cold current is invading, and the adjustment is coming soon.

The Bafanglong Lighting City, built in 1999, is located in the West Fourth Ring Road in Beijing. For more than 12 years, the lamps and lanterns have been operated here. Starting from March 31 this year, the Bafanglong market no longer sells lighting, but instead operates flowers, birds and fish. Bafanglong, who was once known as the "Big Eight Lighting City" in Yuquanying, Shilihe, Beisihuan, Wanjia Denghuo, Bandung Huiyang, etc., became the first gatekeeper of Beijing's home furnishing store in 2012.

In fact, since 2009, due to the impact of the international financial crisis and real estate control policies, the operating conditions of the lighting city have changed. The flow of passengers decreased and the merchants retired. Until March of this year, the 7000-square-meter lighting city was determined to transform.

The collapse and transformation seem to spread like infectious diseases. Beijing has successively owned home building materials such as Xinglong Home Building Materials City, Jinkaideide Home Store, Oriental Home Lishuiqiao Store, or closed or relocated.

In November this year, Beijing piloted the policy of replacing the furniture with the old one. Liu Chen, secretary-general of the Beijing Market Association Home Market Branch, told this reporter that the income from participating in the pilot has increased by at least 30%.

Can a shot of a cardiotonic agent fundamentally restore the decline of furniture stores?

Absolute excess area

The policy of replacing the furniture with the old one was first proposed by the Ministry of Commerce. In February this year, when reporting on the operation of China's business operations in January 2012, Shen Danyang, a spokesperson for the Ministry of Commerce, said at the press conference that the Ministry of Commerce is conducting research with relevant departments and introducing new ones in light of the momentum of slowing consumption growth. The policy measures to promote consumption, including the replacement of the old-for-new policy.

On June 1, 2012, Vice Minister of Commerce Jiang Zengwei inspected the old furniture recycling and processing center, and asked the actual home to write the report on the recycling experience of the old furniture to the Ministry of Commerce for the government to make reference to the furniture replacement policy. Beijing subsequently became the first city in the country to test furniture for trade-in. On November 1st, five companies including the Real Home, Red Star Macalline, Jimei Home, Chengwai Chengjia Plaza, and Lanjingli Home Dazhongsi Home Plaza began a one-month pilot.

According to the latest news provided by the Beijing Municipal Commission of Commerce, from November 1 to November 25, five pilot sales companies sold 18,584 pieces of old-for-new furniture, amounting to 106 million yuan, accounting for 24.2% of the total sales of similar furniture.

However, Meng Guoqiang, president of China National Construction (3.07, -0.01, -0.32%) Materials Distribution Association, believes that the policy cannot fundamentally restore the decline of the home industry. The problems that have always existed in the home building materials industry will be concentrated in the cold current. Its performance is that the hypermarkets are expanding in an orderly manner, dealers can't keep up with the speed of big stores, big companies compete with each other, and some small, weak-powered stores may be eliminated.

Meng Guoqiang and Liu Chen both believe that the absolute area of ​​the national furniture store is excessive.

In the past 10 years, the furniture industry has maintained an annual growth rate of 20% to 30%. Even after the financial crisis, it once again claimed to be a “sunrise industry”. Therefore, home stores have never stopped “expanding”. Around 2008, not only Beijing, but also a lot of stores across the country, they both recruit producers and recruit dealers. Some companies are aware of the risks and have gradually withdrawn. At present, most manufacturers do not operate in the mall, but instead hand over the products to dealers.

On the afternoon of September 13, American building materials giant Depot suddenly closed all seven building materials stores in China. Home Depot is the second largest retailer in the United States after Wal-Mart and the world's largest home building materials supermarket. Home Depot (China) issued a statement on September 15 stating that the company's business focus will be transformed into professional retail stores and online sales.

Giant B&Q has lost money in China for six consecutive years. The tide of closing stores that began to sweep through B&Q three years ago has not stopped. After closing a store in Nanjing at the beginning of this year, the number of stores in B&Q in China was reduced from 63 at the peak to 40.

Meng Guoqiang believes that it is impossible for large domestic brand stores to see these problems, but on the one hand, they are more than expected, and they think they can squeeze out others. On the other hand, there are also plans to store land, and they can get land cheaply in the local government's investment promotion.

In December 2009, Red Star Macalline only had 60 stores in 38 cities across the country. In less than three years, more than 40 stores were added. According to its plan, by 2020, Red Star Macalline will open 200 stores nationwide. Actually, the home is also racing against time. Following the opening of 12 new stores last year, the group plans to open 17 new stores this year, involving third- and fourth-tier cities such as Daqing in Heilongjiang, Quanzhou in Fujian, and Lu'an in Anhui. But since last year, the two companies have successively reported that the store has closed down.

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