Huixiangfang perfume chain brand into potential project

In foreign countries, perfume has long been involved in all aspects of life. In France, perfume is even as indispensable as clothing, food and shelter. In China, perfume is just beginning to enter the consumer life of first- and second-tier cities, and the market potential is huge.

Globally, the perfume market is a $25 billion industry. The European and American markets contribute $10 billion a year. In China, the annual sales of perfumes are only a few hundred million dollars, although China’s population accounts for five-fifths of the world’s total population. First, the global perfume market only accounts for 1%. It is such a strong contrast that reflects the huge potential of the Chinese perfume market. This potential is gradually being stimulated by the penetration of the perfume consumption culture and the improvement of consumption levels.

In Europe and the United States, the consumer of perfumes is concentrated in the middle-aged and elderly people between the ages of 40 and 70. These people have strong consumption power and have unique insights for the brand. The purchasers of Chinese perfumes are mostly young people, concentrated in the age of 20 to 40. Judging from the current consumer population, mature buyers in this group still account for a minority. However, it is this part of the mainstream consumer group that can provide a broad customer base for the future development of the Chinese perfume market.

Huixiangfang perfume chain brand into potential project

At present, there are also brands that make perfumes in China. For example, Huixiangfang, the global integrator of perfume essential oil resources, is based on the product tenet of “the beauty of the world, the beauty of the world”, and with its strong research and development strength, and the British CPL. The Spice Group join forces to select the best quality raw materials from the world's best producing areas, and use diamond micro-carving water as the core technology to conform to the world trend and integrate the essence of oriental culture to create a high-quality and diversified product portfolio. The newly launched "Fragrion Family" was developed and produced for the first time in accordance with the eight major fragrances certified by the International Fragrance Association. It is divided into mandarin, oriental, floral, fruit, fern, 馥, and sea wind. The eight ethnic groups of Muxiang, 12 of each family, a total of 96 new fragrances , plus a large number of classic perfume series, so that every customer who enters the Huixiangfang aromatherapy library can harvest their favorite products.

At the same time, in the process of Huixiangfang management, strengthen the 1+N multi-brand business model, focus on integrating international resources, and introduce world-renowned perfume brands such as Chanel, Dior, Gucci, Lancome, CK, Burberry, Annasu, Elizabeth, Arden, etc. It covers almost all the fragrances of the fragrance, including citrus notes, floral notes, fruit notes, green notes, mandarin notes and oriental notes. Consumers can flexibly choose the fragrance that suits them according to their personality and purpose.

Perfume series is only one of the many products of Huixiangfang Aromatherapy Library . The aromatherapy library is the world's first collection of plant aromatherapy essential oils, essential oil energy skin care, botanical aroma makeup , international brand perfume, essential oil energy perfume, aroma body care products, home fragrance Supplies and a variety of health books in one of the aromatherapy cultural experience hall, is the high-end image of Huixiangfang aromatherapy products franchise store.

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