E-book sales are expected to break 7 billion this year

According to incomplete statistics, in 2009, the national news and publishing industry achieved a total output of 1,06,693 million yuan and realized an added value of 310.01 billion yuan, of which the added value of the core layer of the cultural industry reached 166 billion yuan, accounting for 60.1 of the added value of the core cultural industry in the same period. %, the whole industry realized operating income of 1,034.12 billion yuan, total profit reached 89.33 billion yuan, and total tax payment was 62.03 billion yuan.

When talking about the characteristics of China's news and publishing industry in 2009, Fan Weiping pointed out that digital publishing is developing very rapidly. The total output of digital publishing in 2009 has reached 79.94 billion yuan, exceeding the scale of book publishing output that year.

In addition, the traditional news publishing industry has developed into a large-scale, intensive and professional development, and a large number of new forms of news publishing have emerged. In 2009, a total of 302,000 books were published nationwide, with a total of 7.04 billion pages and 1,937 newspapers, totaling 43.91 billion. A total of 9851 journals were published, with a total of 31.55 billion copies, more than 400 million boxes of audio and video recordings, and 10,708 electronic publications, with a total of 230 million. The book publishing variety and sales volume is second only to the United States, ranking second in the world, and the total output value of the printing and copying industry ranks third in the world. Both production scale and total output indicate that China has become a veritable world publishing power.

“At the same time, scientific and technological progress, digital transformation has accelerated, and new forms of business have emerged.” Fan Weiping said that as of the end of 2009, 90% of the China Book Publishing House had launched e-book publishing business, including Internet publishing and animation games. New formats such as publishing and mobile publishing have developed rapidly in this area. "In 2009, China's domestic e-books and e-readers sold more than 700,000 units, carrying more than 30 million books, and sales exceeded 2.5 billion yuan. It is expected to reach 3 million units this year and sales will exceed 70 billion yuan."

At present, Chinese publications have entered more than 190 countries and regions in the world. Newspapers and periodicals have been issued in more than 80 countries and regions. The total export volume of physical products has been expanding. The publications import and export business units have accumulated more than 885 books, newspapers and periodicals in 2009. Ten thousand copies, an increase of 10.4% compared with 2008. The structure of copyright trade has improved year by year, and the deficit of copyright trade has been shrinking year by year. In 2009, the ratio of imported and exported varieties of copyright trade in China fell to 3.3:1, which was 6.5:1 in 2008 and 15:1 in 2002.

"Of course, the development of China's news and publishing industry is still in its infancy, and there is still a certain gap compared with developed countries." Fan Weiping said that this is mainly reflected in the low degree of marketization, the backwardness of resource allocation, and the unification of the unified market system. The degree of industrial concentration and enterprise differentiation is low, the innovation capability is relatively weak, and the overall technical level is still far from the advanced foreign technology.

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